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Geraldo Pace
A lifelong photographer, Pace’s early career focused on commercial work. But as the years progressed, his interest in conceptual photography evolved, creating the style for which he is now renowned. His main challenge when realizing a concept lies in the possibility of its execution: the idea for a photograph usually comes to him in dreams. The dream is then translated into a concept, drawn and painstakingly set up in order to be shot. His images are taken on film, not in digital format, and Photoshop is never used. Each shot can take hours to place and prepare, creating breathtaking results.
