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Géométrie Variable
2012
Josée Pedneault

Josée Pedneault lives and works in Montréal. She completed her Masters in Fine Arts at Concordia University in 2005. Her visual strategies begin with photos, videos, objects, drawings and found images, often leading to ideas that take the theme of the existential quest. Travel and wandering are central to her artistic exploration and her reflections on the human experience: our hopes and the disillusionment they bring, our utopias, our failures and our broken dreams. Her work has been exhibited in several countries, notably Canada, France, Poland, China, Cambodia and Luxembourg.

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Artworks
from the same artist
Details
Category
Photography
Owner
Québecor
Acquisition mode
Competition
Materials
lenticular plastic
Overall size
1,80 x 6,55 m
Technique(s)
lenticular imaging
Support
polyethylene aluminium composite panel
Mediums
liquid pigments, photograph
Artworks
from the same artist
Location
Location
Location
Quebecor's headquarter
Localization
Main hall
Adress
612, rue Saint-Jacques, Montréal, QC H3C 4M8
Accessibility
Public opening hours of the building

Artwork description

Géométrie Variable is an artwork produced using lenticular photography, a technology that creates a changing image when viewed from different angles, presenting visitors to Quebecor’s lobby with a mesmerizing, shifting, contemplative aesthetic experience.

The title is borrowed from aeronautics, where variable geometry refers to aircraft wings that change shape in flight to achieve optimal aerodynamics at different speeds.1 The concept struck the artist as an apt metaphor for Quebecor, a business that has transformed itself, adapted to the times and developed new configurations throughout its history, while maintaining an upward trajectory.

As lenticular imaging weds print and moving images, the work also encapsulates the range of Quebecor’s activities and embodies the intersection of tradition and the future, innovation and inspiration from the past.

More broadly, Géométrie Variable references all natural and social organizations formed by an assemblage of elements working in coordination towards a common goal.

  1. “Variable-sweep wing,” Wikipedia