AShop is an artist collective specializing in urban arts, artistic event activations and muralism. The primary objective is to produce large scale public art that speaks and appeals to the population while communicating the artistic direction of each of the participating creatives. While each member of the group has a unique artistic journey, they come together through their passion for urban beautification. This cooperative spirit generates an exceptional artistic atmosphere, which is the basis of their creative process. Each project is approached as a custom collaboration between all members, from conceptualization to final execution, with everyone bringing their ideas, styles, techniques, and experience. It is this collaborative process that makes each tailor-made creation a direct expression of the members of the collective, and the result is innovative projects, dynamic, authentic and reflective of the community and context that they are presented within.
Produced in 2011, the “Pinocchio” mural was created by the A’Shop collective as part of a cultural mediation project with neighbourhood families and children initiated by the Maison de la culture Maisonneuve. Located on the back wall of the Maison de la culture Maisonneuve .Its playful forms include books, violin, marbles and drawings, representing the main components of culture: reading, music, games and visual arts.