AShop is an artist collective specializing in urban arts, artistic event activations and muralism. The primary objective is to produce large scale public art that speaks and appeals to the population while communicating the artistic direction of each of the participating creatives. While each member of the group has a unique artistic journey, they come together through their passion for urban beautification. This cooperative spirit generates an exceptional artistic atmosphere, which is the basis of their creative process. Each project is approached as a custom collaboration between all members, from conceptualization to final execution, with everyone bringing their ideas, styles, techniques, and experience. It is this collaborative process that makes each tailor-made creation a direct expression of the members of the collective, and the result is innovative projects, dynamic, authentic and reflective of the community and context that they are presented within.
In this mural, realized with the support of Saint-Laurent, the graffiti artist offers his vision of a public work. Thus, the idea behind L’Envol comes from Greek mythology, Dodo Ose combining the myths of Pegasus and Arion at the heart of his allegory. The character of the Fame symbolizes the public recognition, whereas the horses to be tamed represent Pegasus and Arion, that is to say the creativity and the inspiration. Impression of movement, the work illustrates the growth and demographic, economic and cultural vitality of Saint-Laurent. Finally, the Greek origins of the Vriniotis family, implicated in the choice of the theme, are also echoed in the mural.